12 Million Biorix in every Belgian Colruyt

Our products witness the power of our Technology Platforms. They form the bridge between science and societal functional products.
Business productsInnovationsNews

Combined with the upcycling of post-consumer plastic waste, shorter transportation distances, and closed-loop recycling potential, RUBRAN®is forcasting a significant climate impact reduction potential of 1000 tonnes of climate-threatening CO2 equivalent emissions annually, based on a 500 tonnes/year production. Compared to conventional elastomeric polymers, this means a reduction of around 40% CO2.This amount is equal to driving a car around the world for 126 times, the annual emissions of electricity consumption of 429 EU households or the production of 2.5 million running shoe soles, which would be enough to provide every recreational runner in Belgium within one year. This approved climate impact forecast is third-party validated through a programme by the European Innovation Council and Climate-KIC.

Combined with the upcycling of post-consumer plastic waste, shorter transportation distances, and closed-loop recycling potential, RUBRAN®is forcasting a significant climate impact reduction potential of 1000 tonnes of climate-threatening CO2 equivalent emissions annually, based on a 500 tonnes/year production. Compared to conventional elastomeric polymers, this means a reduction of around 40% CO2.This amount is equal to driving a car around the world for 126 times, the annual emissions of electricity consumption of 429 EU households or the production of 2.5 million running shoe soles, which would be enough to provide every recreational runner in Belgium within one year. This approved climate impact forecast is third-party validated through a programme by the European Innovation Council and Climate-KIC.

“We’re committed to an ecological
toast for every Belgian!”

Combined with the upcycling of post-consumer plastic waste, shorter transportation distances, and closed-loop recycling potential, RUBRAN®is forcasting a significant climate impact reduction potential of 1000 tonnes of climate-threatening CO2 equivalent emissions annually, based on a 500 tonnes/year production. Compared to conventional elastomeric polymers, this means a reduction of around 40% CO2.This amount is equal to driving a car around the world for 126 times, the annual emissions of electricity consumption of 429 EU households or the production of 2.5 million running shoe soles, which would be enough to provide every recreational runner in Belgium within one year. This approved climate impact forecast is third-party validated through a programme by the European Innovation Council and Climate-KIC.

Combined with the upcycling of post-consumer plastic waste, shorter transportation distances, and closed-loop recycling potential, RUBRAN®is forcasting a significant climate impact reduction potential of 1000 tonnes of climate-threatening CO2 equivalent emissions annually, based on a 500 tonnes/year production. Compared to conventional elastomeric polymers, this means a reduction of around 40% CO2.This amount is equal to driving a car around the world for 126 times, the annual emissions of electricity consumption of 429 EU households or the production of 2.5 million running shoe soles, which would be enough to provide every recreational runner in Belgium within one year. This approved climate impact forecast is third-party validated through a programme by the European Innovation Council and Climate-KIC.

Share this article

Wanna join our community?

We’ll send you a nice letter once per week. No spam!